PersonasOnto

PersonasOnto ontology incorporates concepts and properties used to model personas.

Introduction

The PersonasOnto is depicts the personas domain along with relating concept and properties. A persona is regarded as a user archetype which can be used to "help guide decisions about product features, navigation, interactions, and even visual design" (Goodwin, 2005).

This ontology wants to address some of the issues regarding this methodology like how personas are reconciled with other information and who is responsible for interpreting and validating them.

Classes

:AffectiveState^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#AffectiveState

is equivalent to: :influencedBy^op some :Personality^c
has super-classes: owl:Thing
has sub-classes: :Emotion^c, :Feeling^c, :Mood^c
is in domain of: :influencedBy^op, :status^dp
is in range of: :hasAffectiveState^op, :influences^op
is disjoint with: :Context^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

The affective state of a person at a certain moment and in a certain Context.

:BusinessGoals^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#BusinessGoals

has super-classes: :Goals^c
is in range of: :hasBusinessGoal^op

Business goals represent the goals of the organization the persons works for.

:Context^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Context

has super-classes: owl:Thing
has sub-classes: :Intangible^c, :Place^c, :Tangible^c, :Time^c
is in domain of: :isContextOf^op, :sensorData^dp
is in range of: :hasContext^op
is disjoint with: :AffectiveState^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

The Context in which a scenario takes place.

:Corporation^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Corporation

has super-classes: :Organization^c
is disjoint with: :EducationalOrganization^c, :GovermentOrganization^c, :Group^c, :MediumBusiness^c, :NGO^c, :SmallBusiness^c, :SportsTeam^c

A business corporation.

:CustomerType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#CustomerType

has super-classes: :PersonaType^c
is disjoint with: :NegativeType^c, :PrimaryType^c, :SecondaryType^c, :ServedType^c, :SupplementalType^c

Are not the end user but the customer of the product, but might be the person making, buying decisions.

:DevelopmentDisability^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#DevelopmentDisability

has super-classes: :Disability^c
is disjoint with: :GustatoryImpairment^c, :HearingImpairment^c, :IntellectualImpairment^c, :MentalEmotionalDisorder^c, :SomatosensoryImpairment^c, :VisualImpairment^c

Any disability that related to growth and development problems.

:Disability^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Disability

has super-classes: owl:Thing
has sub-classes: :DevelopmentDisability^c, :GustatoryImpairment^c, :HearingImpairment^c, :IntellectualImpairment^c, :MentalEmotionalDisorder^c, :SomatosensoryImpairment^c, :VisualImpairment^c
is in domain of: :hasInfluence^op
is in range of: :hasDisability^op
is disjoint with: :AffectiveState^c, :Context^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

A person’s disabilities mental and/or physical.

:Document^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Document

has super-classes: :Resource^c
is in range of: :depictsDocument^op, :hasPublications^op, :hasReview^op

A paper or digital document (web-page, text document etc.).

:EducationalOrganization^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#EducationalOrganization

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :GovermentOrganization^c, :Group^c, :MediumBusiness^c, :NGO^c, :SmallBusiness^c, :SportsTeam^c

An educational organization.

:Emotion^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Emotion

has super-classes: :AffectiveState^c

Emotion encompasses physiological, affective, behavioral, andcognitive components.

:EndGoals^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#EndGoals

has super-classes: :Goals^c
is in range of: :hasEndGoal^op

End goals represent the user’s motivation for performing the tasks associated with using a specific product.

:ExperienceGoals^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#ExperienceGoals

has super-classes: :Goals^c
is in range of: :hasExperienceGoal^op

Experience goals are simple, universal, and personal.

:Feeling^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Feeling

has super-classes: :AffectiveState^c

Feelings relate more to a property associated to and object or being, than to a person’s state of mind.

:Goals^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Goals

has super-classes: owl:Thing
has sub-classes: :BusinessGoals^c, :EndGoals^c, :ExperienceGoals^c, :LifeGoals^c, :TechnicalGoals^c
is in domain of: :isGoalOf^op
is in range of: :hasGoal^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

The goals of a Persona. The goals are divided accordingly, depending on each persona type.

:GovermentOrganization^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#GovermentOrganization

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :EducationalOrganization^c, :Group^c, :MediumBusiness^c, :NGO^c, :SmallBusiness^c, :SportsTeam^c

A governmental organization or agency.

:Group^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Group

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :EducationalOrganization^c, :GovermentOrganization^c, :MediumBusiness^c, :NGO^c, :SmallBusiness^c, :SportsTeam^c

Any kind of (small or large) group a person might be part of (book club).

:GustatoryImpairment^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#GustatoryImpairment

has super-classes: :Disability^c
is disjoint with: :DevelopmentDisability^c, :HearingImpairment^c, :IntellectualImpairment^c, :MentalEmotionalDisorder^c, :SomatosensoryImpairment^c, :VisualImpairment^c

Impairment of the sense of smell and taste.

:HearingImpairment^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#HearingImpairment

has super-classes: :Disability^c
is disjoint with: :DevelopmentDisability^c, :GustatoryImpairment^c, :IntellectualImpairment^c, :MentalEmotionalDisorder^c, :SomatosensoryImpairment^c, :VisualImpairment^c

Conditions in which persons are fully or partially unable to detect or perceive at least some frequencies of sound.

:Image^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Image

has super-classes: :Resource^c
is in range of: :depictsImage^op

An image, which might be used to describe a product or person.

:Intangible^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Intangible

has super-classes: :Context^c

A context might be described by an Intangible enviroment (Operating System, Application etc. -- virtual world).

:IntellectualImpairment^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#IntellectualImpairment

has super-classes: :Disability^c
is disjoint with: :DevelopmentDisability^c, :GustatoryImpairment^c, :HearingImpairment^c, :MentalEmotionalDisorder^c, :SomatosensoryImpairment^c, :VisualImpairment^c

This type of impairment ranges from mental retardation to cognitive deficits too mild or too specific.

:InteractiveTask^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#InteractiveTask

has super-classes: :Task^c
is in domain of: :interactionCount^dp
is disjoint with: :NonInteractiveTask^c

InteractiveTask could be certain action performed by a person (not too often by a machine).

:LifeGoals^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#LifeGoals

has super-classes: :Goals^c
is in range of: :hasLifeGoal^op

Life goals represent personal aspirations of the user that typically go beyond the context of the product being designed.

:MediumBusiness^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#MediumBusiness

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :EducationalOrganization^c, :GovermentOrganization^c, :Group^c, :NGO^c, :SmallBusiness^c, :SportsTeam^c

A particular medium sized business or branch of an organization. ( restaurant, medical practice etc.)

:MentalEmotionalDisorder^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#MentalEmotionalDisorder

has super-classes: :Disability^c
is disjoint with: :DevelopmentDisability^c, :GustatoryImpairment^c, :HearingImpairment^c, :IntellectualImpairment^c, :SomatosensoryImpairment^c, :VisualImpairment^c

Any mental disorder/illness described as a psychological or behavioral pattern associated with distress or disability that occurs in an person.

:Mood^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Mood

has super-classes: :AffectiveState^c

Are not directed at any object in particular and are experienced as more diffuse, global, and general state.

:NegativeType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#NegativeType

has super-classes: :PersonaType^c
is disjoint with: :CustomerType^c, :PrimaryType^c, :SecondaryType^c, :ServedType^c, :SupplementalType^c

Are used to remind and communicate, who is NOT the target of the design.

:NGO^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#NGO

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :EducationalOrganization^c, :GovermentOrganization^c, :Group^c, :MediumBusiness^c, :SmallBusiness^c, :SportsTeam^c

A Non-Governamental Organization.

:NonInteractiveTask^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#NonInteractiveTask

has super-classes: :Task^c
is disjoint with: :InteractiveTask^c

NonInteractiveTask could be a machine response to that action.

:Organization^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Organization

has super-classes: owl:Thing
has sub-classes: :Corporation^c, :EducationalOrganization^c, :GovermentOrganization^c, :Group^c, :MediumBusiness^c, :NGO^c, :SmallBusiness^c, :SportsTeam^c
is in range of: :hasAffiliation^op, :isMemberOf^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

The type of Organization a Person belongs to.

:Participant^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Participant

has super-classes: :Person^c
is in domain of: :involvedIn^op, :userRole^dp

A person that participates in the usability test. Usualy a participant has a diresct correspondent to a Persona type.

:Person^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Person

has super-classes: owl:Thing
has sub-classes: :Participant^c, :Persona^c
is in domain of: :age^dp, :birthday^dp, :experienceLevel^dp, :familyName^dp, :firstName^dp, :frustrationPoint^dp, :gender^dp, :hasAffectiveState^op, :hasAffiliation^op, :hasAward^op, :hasDisability^op, :hasGoal^op, :hasInterest^op, :hasPersonality^op, :hasPublications^op, :hasTopicOfInterest^op, :isMemberOf^op, :knows^op, :mainPoint^dp, :performs^op, :technicalLevel^dp, :title^dp, :uses^op
is in range of: :isGoalOf^op, :knows^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Organization^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

A person represents an individual, most likely a human.

:Persona^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Persona

has super-classes: :Person^c
has sub-classes: :PersonaType^c
is in domain of: :maxBustSize^dp, :maxFeetSize^dp, :maxHeight^dp, :maxWaistSize^dp, :maxWeight^dp, :minBustSize^dp, :minFeetSize^dp, :minHeight^dp, :minWaistSize^dp, :minWeight^dp, :tagline^dp

As a subclass of Person, the Persona class could be regarded of being a separate identity of a person, although it has the same usage.

:Personality^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Personality

is equivalent to: :influences^op some :AffectiveState^c
has super-classes: owl:Thing
is in domain of: :influences^op, :myerBriggs^dp
is in range of: :hasPersonality^op, :influencedBy^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Resource^c, :Scenario^c, :Task^c, :UsabilityTest^c

The MyersBriggs personality of a person.

:PersonaType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#PersonaType

has super-classes: :Persona^c
has sub-classes: :CustomerType^c, :NegativeType^c, :PrimaryType^c, :SecondaryType^c, :ServedType^c, :SupplementalType^c
is in range of: :hasPersonaType^op

Each Persona is classified by a PersonaType and a Person might fit into several PersonaTypes.

:Place^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Place

A Context might only be described by a certain Place.

has super-classes: :Context^c

The appropriate Place which describes the Context.

:PrimaryType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#PrimaryType

has super-classes: :PersonaType^c
is disjoint with: :CustomerType^c, :NegativeType^c, :SecondaryType^c, :ServedType^c, :SupplementalType^c

"The goal is to find a single persona from the set whose needs and goals can be completely and happily satisfied by a single interface without disenfranchising any of the other personas", About Face 2.0, Cooper, pg. 71. This is the Primary Persona Type

:Product^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Product

has super-classes: :Resource^c
is in range of: :depictsProduct^op

A physical product or a digital product (Software Application).

:Resource^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Resource

has super-classes: owl:Thing
has sub-classes: :Document^c, :Image^c, :Product^c
is in range of: :depiction^op, :hasAward^op, :hasInterest^op, :hasTopicOfInterest^op, :uses^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Scenario^c, :Task^c, :UsabilityTest^c

Type of resources available, physical or digital.

:Scenario^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Scenario

has super-classes: owl:Thing
is in domain of: :hasContext^op, :hasTask^op, :scenarioName^dp
is in range of: :isContextOf^op, :isTaskFor^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Task^c, :UsabilityTest^c

A series of tasks the user performs in a certain context.

:SecondaryType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#SecondaryType

has super-classes: :PersonaType^c
is disjoint with: :CustomerType^c, :NegativeType^c, :PrimaryType^c, :ServedType^c, :SupplementalType^c

The secondary persona's goals and needs can mostly be met by focusing on the primary persona. Still, there are a few goals specific to them that are not a priority for the primary persona.

:ServedType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#ServedType

has super-classes: :PersonaType^c
is disjoint with: :CustomerType^c, :NegativeType^c, :PrimaryType^c, :SecondaryType^c, :SupplementalType^c

Do not directly use the product you are designing but they are somehow affected by the system.

:SmallBusiness^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#SmallBusiness

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :EducationalOrganization^c, :GovermentOrganization^c, :Group^c, :MediumBusiness^c, :NGO^c, :SportsTeam^c

A particular small business like a local shop or market (usually under 5 employees).

:SomatosensoryImpairment^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#SomatosensoryImpairment

has super-classes: :Disability^c
is disjoint with: :DevelopmentDisability^c, :GustatoryImpairment^c, :HearingImpairment^c, :IntellectualImpairment^c, :MentalEmotionalDisorder^c, :VisualImpairment^c

Insensitivity to stimuli such as touch, heat, cold, and pain.

:SportsTeam^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#SportsTeam

has super-classes: :Organization^c
is disjoint with: :Corporation^c, :EducationalOrganization^c, :GovermentOrganization^c, :Group^c, :MediumBusiness^c, :NGO^c, :SmallBusiness^c

A sports team (football, basketball, bowling etc.).

:SupplementalType^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#SupplementalType

has super-classes: :PersonaType^c
is disjoint with: :CustomerType^c, :NegativeType^c, :PrimaryType^c, :SecondaryType^c, :ServedType^c

Needs are completely satisfied by one of the primary interfaces yet they are part of the set or personas to ensure comprehensive representation.

:Tangible^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Tangible

has super-classes: :Context^c

A context might be described by an Tangible enviroment - real world.

:Task^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Task

has super-classes: owl:Thing
has sub-classes: :InteractiveTask^c, :NonInteractiveTask^c
is in domain of: :dependsOn^op, :isTaskFor^op, :taskName^dp
is in range of: :dependsOn^op, :hasTask^op, :performs^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :UsabilityTest^c

Tasks performed by a Person in a Scenario.

:TechnicalGoals^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#TechnicalGoals

has super-classes: :Goals^c
is in range of: :hasTechnicalGoal^op

Technical goals reflect technical aspects regarding an application/product for example: run in a variety of browser, data privacy

etc.

:Time^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#Time

A Context might only be described at a certain Time.

has super-classes: :Context^c

The appropriate Time which describes the Context.

:UsabilityTest^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#UsabilityTest

has super-classes: owl:Thing
is in range of: :isPartOfTest^op
is disjoint with: :AffectiveState^c, :Context^c, :Disability^c, :Goals^c, :Organization^c, :Person^c, :Personality^c, :Resource^c, :Scenario^c, :Task^c

A usability test evaluates the usability of a certain Product in a Scenario.

:VisualImpairment^c back to ToC or Class ToC

IRI: http://blankdots.com/open/personasonto.owl#VisualImpairment

has super-classes: :Disability^c
is disjoint with: :DevelopmentDisability^c, :GustatoryImpairment^c, :HearingImpairment^c, :IntellectualImpairment^c, :MentalEmotionalDisorder^c, :SomatosensoryImpairment^c

Visual impairment refers to vision loss to such a degree as a person needs an additional support to get through its surroundings.

Object Properties

:dependsOn^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#dependsOn

has domain: :Task^c
has range: :Task^c

The completion of a Task might depend on another Task, as several Tasks are part of a Scenario.

:depiction^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#depiction

has sub-properties: :depictsDocument^op, :depictsImage^op, :depictsProduct^op
has domain: owl:Thing
has range: :Resource^c

A certain resource might depict a/any thing.

:depictsDocument^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#depictsDocument

has super-properties: :depiction^op
has domain: owl:Thing
has range: :Document^c

:depictsImage^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#depictsImage

has super-properties: :depiction^op
has domain: owl:Thing
has range: :Image^c

:depictsProduct^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#depictsProduct

has super-properties: :depiction^op
has domain: owl:Thing
has range: :Product^c

:hasAffectiveState^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasAffectiveState

has domain: :Person^c
has range: :AffectiveState^c

A person might have a certain affective state on a given moment or in a given context.

:hasAffiliation^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasAffiliation

has domain: :Person^c
has range: :Organization^c

A person might have a certain type of affiliation to an organization and might not be member of it.

:hasAward^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasAward

has domain: :Person^c
has range: :Resource^c

A person might have been awarded with some sort of distinction (depicted usually by a trophy or document).

:hasBusinessGoal^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasBusinessGoal

has super-properties: :hasGoal^op
has range: :BusinessGoals^c

:hasContext^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasContext

has domain: :Scenario^c
has range: :Context^c
is inverse of: :isContextOf^op

A scenario is characterized by a certain context.

:hasDisability^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasDisability

has domain: :Person^c
has range: :Disability^c

A person might have a disability.

:hasEndGoal^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasEndGoal

has super-properties: :hasGoal^op
has range: :EndGoals^c

:hasExperienceGoal^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasExperienceGoal

has super-properties: :hasGoal^op
has range: :ExperienceGoals^c

:hasGoal^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasGoal

has sub-properties: :hasBusinessGoal^op, :hasEndGoal^op, :hasExperienceGoal^op, :hasLifeGoal^op, :hasTechnicalGoal^op
has domain: :Person^c
has range: :Goals^c
is inverse of: :isGoalOf^op

A person might have one or more (short/long term) goals depending on the context.

:hasInfluence^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasInfluence

has domain: :Disability^c
has range: :AffectiveState^c or :Personality^c

The disability of a person migh have an effect on the affective state or personality on the person.

:hasInterest^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasInterest

has domain: :Person^c
has range: :Resource^c

A person might be interested in a certain resource (product, application, document).

:hasLifeGoal^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasLifeGoal

has super-properties: :hasGoal^op
has range: :LifeGoals^c

:hasPersonality^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasPersonality

has domain: :Person^c
has range: :Personality^c

A person has a certain personality corresponding to Myers Briggs personality classification.

:hasPersonaType^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasPersonaType

has domain: :Participant^c or :Person^c
has range: :PersonaType^c

The type of Persona: Primary, Secondary, Negative, Supplemental, Served or Customer.

:hasPublications^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasPublications

has domain: :Person^c
has range: :Document^c

A person (of academic, journalistic profession) has published several documents.

:hasReview^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasReview

has domain: :Resource^c or :Scenario^c or :UsabilityTest^c
has range: :Document^c

A resource, scenario or usability test is described, reviewed via a document.

:hasTask^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasTask

has domain: :Scenario^c
has range: :Task^c
is inverse of: :isTaskFor^op

A scenario has a set of tasks (or just one). (inverseproperty isTaskfor)

:hasTechnicalGoal^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasTechnicalGoal

has super-properties: :hasGoal^op
has range: :TechnicalGoals^c

:hasTopicOfInterest^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#hasTopicOfInterest

has domain: :Person^c
has range: :Resource^c

A person might have a certain topic of interest which is correspondent to a cetain resource.

:includes^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#includes

has domain: :Intangible^c or :Tangible^c
has range: :Place^c or :Time^c

In order to describe context we consider the medium of interaction Tangible or Intangible which is included in a Place and/or Time.

:influencedBy^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#influencedBy

has domain: :AffectiveState^c
has range: :Personality^c
is inverse of: :influences^op

The affective state of a person is influenced by the personality of that person. (inverse property influences)

:influences^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#influences

has domain: :Personality^c
has range: :AffectiveState^c
is inverse of: :influencedBy^op

The personality influences the affective state o a person.

:involvedIn^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#involvedIn

has domain: :Participant^c
has range: :Scenario^c or :UsabilityTest^c

A participant (a certain user or observer) is involvedIn a scenario or Usability Test.

:isContextOf^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#isContextOf

has domain: :Context^c
has range: :Scenario^c
is inverse of: :hasContext^op

Inverse property of hasContext, isContextof represents the context belonging to a scenario.

:isGoalOf^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#isGoalOf

has domain: :Goals^c
has range: :Person^c
is inverse of: :hasGoal^op

Inverse property of hasGoal, isGoalof represents the goal belonging to a person.

:isMemberOf^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#isMemberOf

has domain: :Person^c
has range: :Organization^c

A person might be memeber of an organization.

:isPartOfTest^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#isPartOfTest

has domain: :Participant^c or :Scenario^c or :Task^c
has range: :UsabilityTest^c

Usability tests have participants (observers and users), tasks and a scenario.

:isTaskFor^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#isTaskFor

has domain: :Task^c
has range: :Scenario^c
is inverse of: :hasTask^op

A certain task (or a series of tasks) is (are) part of a scenario.

:knows^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#knows

has domain: :Person^c
has range: :Person^c

A person knows another person (similar to FOAF ontology).

:performs^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#performs

has domain: :Person^c
has range: :Task^c

A person performs a task in the usability test or when using a product/application.

:uses^op back to ToC or Object Property ToC

IRI: http://blankdots.com/open/personasonto.owl#uses

has domain: :Person^c
has range: :Resource^c

A person makes use of a resource (document, image, product).

Data Properties

:age^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#age

has characteristics: functional

has domain: :Person^c
has range: xsd:float

Age of a person.

:birthday^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#birthday

has domain: :Person^c
has range: xsd:dateTime

Date of birth of a person.

:details^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#details

has characteristics: functional

has domain: owl:Thing
has range: rdfs:Literal

Any kind of details.

:experienceLevel^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#experienceLevel

It is different from technical level, because a person might be experienced in some product or application but does not have technical skills.

has characteristics: functional

has domain: :Person^c
has range: rdfs:Literal

Reflects the experience level of a persona with the application

or product; proposed levels: Beginner, Intermediate, Advanced.

:familyName^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#familyName

has characteristics: functional

has domain: :Person^c
has range: xsd:string

Family or Last name of a person.

:firstName^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#firstName

has characteristics: functional

has domain: :Person^c
has range: xsd:string

First or Given name of a person.

:frustrationPoint^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#frustrationPoint

has domain: :Person^c
has range: rdfs:Literal

Elements of a UI/UX or certain characteristics that frustrate the user or (s)he sees as pain points.

:gender^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#gender

has characteristics: functional

has domain: :Person^c
has range: rdfs:Literal

Gender of a person.

:interactionCount^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#interactionCount

has domain: :InteractiveTask^c
has range: xsd:positiveInteger

A count of specific user actions (comments, facebook likes, tweets, etc.).

:location^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#location

has domain: :Organization^c or :Place^c
has range: xsd:string

Geographic location (City/Country).

:mainPoint^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#mainPoint

has domain: :Person^c
has range: rdfs:Literal

Main points are specific elements to each persona category.

:maxBustSize^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#maxBustSize

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Maximum Bust Size.

:maxFeetSize^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#maxFeetSize

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Maximum Feet Size.

:maxHeight^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#maxHeight

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Maximum Height.

:maxWaistSize^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#maxWaistSize

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Maximum Waist Size.

:maxWeight^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#maxWeight

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Maximum Weight.

:minBustSize^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#minBustSize

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Minimum Bust Size.

:minFeetSize^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#minFeetSize

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Minimum Feet Size.

:minHeight^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#minHeight

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Minimum Height.

:minWaistSize^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#minWaistSize

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Minimum Waist Size.

:minWeight^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#minWeight

has characteristics: functional

has domain: :Persona^c
has range: xsd:positiveInteger

Minimum Weight.

:myerBriggs^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#myerBriggs

has characteristics: functional

has domain: :Personality^c
has range: rdfs:Literal

Inspired by FOAF Myers Briggs personality classification which includes 16 4-letter textual codes.

:scenarioName^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#scenarioName

has characteristics: functional

has domain: :Scenario^c
has range: rdfs:Literal

The name of each scenario.

:sensorData^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#sensorData

has domain: :Context^c
has range: xsd:double

Data recieved from a sensor (could be a number, temperature, etc.).

:status^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#status

has characteristics: functional

has domain: :AffectiveState^c
has range: rdfs:Literal

Marital status or a person.

:tagline^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#tagline

has characteristics: functional

has domain: :Persona^c
has range: rdfs:Literal

A tagline specific to a persona.

:taskName^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#taskName

has domain: :Task^c
has range: rdfs:Literal

A generic (short) name for a task.

:technicalLevel^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#technicalLevel

If a person has technical or programming skills it's relevant.

has characteristics: functional

has domain: :Person^c
has range: rdfs:Literal

Reflects the technical level of a person.

:title^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#title

has domain: :Person^c
has range: rdfs:Literal

Academic, professional or military prefix/suffix for a person.

:userRole^dp back to ToC or Data Property ToC

IRI: http://blankdots.com/open/personasonto.owl#userRole

has domain: :Participant^c
has range: rdfs:Literal

The role of the user in the application/product.

This HTML document was obtained by processing the OWL ontology source code through LODE, Live OWL Documentation Environment, developed by Silvio Peroni.

PersonasOnto

Abstract

Table of Content

Introduction

Classes

:AffectiveStatec back to ToC or Class ToC

:BusinessGoalsc back to ToC or Class ToC

:Contextc back to ToC or Class ToC

:Corporationc back to ToC or Class ToC

:CustomerTypec back to ToC or Class ToC

:DevelopmentDisabilityc back to ToC or Class ToC

:Disabilityc back to ToC or Class ToC

:Documentc back to ToC or Class ToC

:EducationalOrganizationc back to ToC or Class ToC

:Emotionc back to ToC or Class ToC

:EndGoalsc back to ToC or Class ToC

:ExperienceGoalsc back to ToC or Class ToC

:Feelingc back to ToC or Class ToC

:Goalsc back to ToC or Class ToC

:GovermentOrganizationc back to ToC or Class ToC

:Groupc back to ToC or Class ToC

:GustatoryImpairmentc back to ToC or Class ToC

:HearingImpairmentc back to ToC or Class ToC

:Imagec back to ToC or Class ToC

:Intangiblec back to ToC or Class ToC

:IntellectualImpairmentc back to ToC or Class ToC

:InteractiveTaskc back to ToC or Class ToC

:LifeGoalsc back to ToC or Class ToC

:MediumBusinessc back to ToC or Class ToC

:MentalEmotionalDisorderc back to ToC or Class ToC

:Moodc back to ToC or Class ToC

:NegativeTypec back to ToC or Class ToC

:NGOc back to ToC or Class ToC

:NonInteractiveTaskc back to ToC or Class ToC

:Organizationc back to ToC or Class ToC

:Participantc back to ToC or Class ToC

:Personc back to ToC or Class ToC

:Personac back to ToC or Class ToC

:Personalityc back to ToC or Class ToC

:PersonaTypec back to ToC or Class ToC

:Placec back to ToC or Class ToC

:PrimaryTypec back to ToC or Class ToC

:Productc back to ToC or Class ToC

:Resourcec back to ToC or Class ToC

:Scenarioc back to ToC or Class ToC

:SecondaryTypec back to ToC or Class ToC

:ServedTypec back to ToC or Class ToC

:SmallBusinessc back to ToC or Class ToC

:SomatosensoryImpairmentc back to ToC or Class ToC

:SportsTeamc back to ToC or Class ToC

:SupplementalTypec back to ToC or Class ToC

:Tangiblec back to ToC or Class ToC

:Taskc back to ToC or Class ToC

:TechnicalGoalsc back to ToC or Class ToC

:Timec back to ToC or Class ToC

:UsabilityTestc back to ToC or Class ToC

:VisualImpairmentc back to ToC or Class ToC

Object Properties

:dependsOnop back to ToC or Object Property ToC

:depictionop back to ToC or Object Property ToC

:depictsDocumentop back to ToC or Object Property ToC

:depictsImageop back to ToC or Object Property ToC

:depictsProductop back to ToC or Object Property ToC

:hasAffectiveStateop back to ToC or Object Property ToC

:hasAffiliationop back to ToC or Object Property ToC

:hasAwardop back to ToC or Object Property ToC

:hasBusinessGoalop back to ToC or Object Property ToC

:hasContextop back to ToC or Object Property ToC

:hasDisabilityop back to ToC or Object Property ToC

:hasEndGoalop back to ToC or Object Property ToC

:hasExperienceGoalop back to ToC or Object Property ToC

:hasGoalop back to ToC or Object Property ToC

:hasInfluenceop back to ToC or Object Property ToC

:hasInterestop back to ToC or Object Property ToC

:hasLifeGoalop back to ToC or Object Property ToC

:hasPersonalityop back to ToC or Object Property ToC

:hasPersonaTypeop back to ToC or Object Property ToC

:hasPublicationsop back to ToC or Object Property ToC

:hasReviewop back to ToC or Object Property ToC

:hasTaskop back to ToC or Object Property ToC

:AffectiveState^c back to ToC or Class ToC

:BusinessGoals^c back to ToC or Class ToC

:Context^c back to ToC or Class ToC

:Corporation^c back to ToC or Class ToC

:CustomerType^c back to ToC or Class ToC

:DevelopmentDisability^c back to ToC or Class ToC

:Disability^c back to ToC or Class ToC

:Document^c back to ToC or Class ToC

:EducationalOrganization^c back to ToC or Class ToC

:Emotion^c back to ToC or Class ToC

:EndGoals^c back to ToC or Class ToC

:ExperienceGoals^c back to ToC or Class ToC

:Feeling^c back to ToC or Class ToC

:Goals^c back to ToC or Class ToC

:GovermentOrganization^c back to ToC or Class ToC

:Group^c back to ToC or Class ToC

:GustatoryImpairment^c back to ToC or Class ToC

:HearingImpairment^c back to ToC or Class ToC

:Image^c back to ToC or Class ToC

:Intangible^c back to ToC or Class ToC

:IntellectualImpairment^c back to ToC or Class ToC

:InteractiveTask^c back to ToC or Class ToC

:LifeGoals^c back to ToC or Class ToC

:MediumBusiness^c back to ToC or Class ToC

:MentalEmotionalDisorder^c back to ToC or Class ToC

:Mood^c back to ToC or Class ToC

:NegativeType^c back to ToC or Class ToC

:NGO^c back to ToC or Class ToC

:NonInteractiveTask^c back to ToC or Class ToC

:Organization^c back to ToC or Class ToC

:Participant^c back to ToC or Class ToC

:Person^c back to ToC or Class ToC

:Persona^c back to ToC or Class ToC

:Personality^c back to ToC or Class ToC

:PersonaType^c back to ToC or Class ToC

:Place^c back to ToC or Class ToC

:PrimaryType^c back to ToC or Class ToC

:Product^c back to ToC or Class ToC

:Resource^c back to ToC or Class ToC

:Scenario^c back to ToC or Class ToC

:SecondaryType^c back to ToC or Class ToC

:ServedType^c back to ToC or Class ToC

:SmallBusiness^c back to ToC or Class ToC

:SomatosensoryImpairment^c back to ToC or Class ToC

:SportsTeam^c back to ToC or Class ToC

:SupplementalType^c back to ToC or Class ToC

:Tangible^c back to ToC or Class ToC

:Task^c back to ToC or Class ToC

:TechnicalGoals^c back to ToC or Class ToC

:Time^c back to ToC or Class ToC

:UsabilityTest^c back to ToC or Class ToC

:VisualImpairment^c back to ToC or Class ToC

:dependsOn^op back to ToC or Object Property ToC

:depiction^op back to ToC or Object Property ToC

:depictsDocument^op back to ToC or Object Property ToC

:depictsImage^op back to ToC or Object Property ToC

:depictsProduct^op back to ToC or Object Property ToC

:hasAffectiveState^op back to ToC or Object Property ToC

:hasAffiliation^op back to ToC or Object Property ToC

:hasAward^op back to ToC or Object Property ToC

:hasBusinessGoal^op back to ToC or Object Property ToC

:hasContext^op back to ToC or Object Property ToC

:hasDisability^op back to ToC or Object Property ToC

:hasEndGoal^op back to ToC or Object Property ToC

:hasExperienceGoal^op back to ToC or Object Property ToC

:hasGoal^op back to ToC or Object Property ToC

:hasInfluence^op back to ToC or Object Property ToC

:hasInterest^op back to ToC or Object Property ToC

:hasLifeGoal^op back to ToC or Object Property ToC

:hasPersonality^op back to ToC or Object Property ToC

:hasPersonaType^op back to ToC or Object Property ToC

:hasPublications^op back to ToC or Object Property ToC

:hasReview^op back to ToC or Object Property ToC

:hasTask^op back to ToC or Object Property ToC

:hasTechnicalGoal^op back to ToC or Object Property ToC

:hasTopicOfInterest^op back to ToC or Object Property ToC

:includes^op back to ToC or Object Property ToC

:influencedBy^op back to ToC or Object Property ToC

:influences^op back to ToC or Object Property ToC

:involvedIn^op back to ToC or Object Property ToC